Selling online
Imagine a row of cramped stalls on the dusty road somewhere in the
Middle East, several hundred years ago. The stalls sit side-by-side
on both sides of a dusty street. Some people in the crowd are simply
going from one place to another, and some have come to purchase
a particular item. The vendors use all sorts of schemes and
strategies to get the attention of the passersby and draw them to
their own stall rather than to their neighbor’s. Each vendor must
convince one person at a time that he has the best product
compared to all those around him and that it would be a grave
mistake to buy from anyone else besides him. The buyer has to be
convinced that what he is giving up is nothing in exchange for the
value that he is getting in return.
Here's a sampling of what you'll learn in order to grow your online business the right way: Learn how the selling process really works, no matter what your product is. Find out how to establish yourself as an authority in your niche, so you become the go-to person as you watch your client list and your sales increase exponentially. Discover the No. 1 mistake made by 99% of all e-mail marketers online and how you can grow your business for the long term doing it the right way. Begin to use relationship selling to market big-ticket items online, so you can sell higher-priced products to customers over a lifetime. Grow your business, retain customers, get free referrals, and see your reputation solidly established online so the money keeps rolling in no matter what you do.